Privacy Policy

NourishWorth (“we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect information when you use the NourishWorth platform — including our website at https://nourishworth.com and our mobile applications (together, the “Service”).

Please read this policy carefully. By using the Service you acknowledge that you have read and understood it. If you do not agree, please do not use the Service.

1. Information We Collect

1.1 Account Information

When you create a NourishWorth account we collect information you provide directly, including your display name, email address, and country. If you sign in using a third-party provider such as Google, we receive the profile information that provider shares with us in accordance with your settings on that provider.

We also store account settings and preferences you configure within the Service, such as your preferred display currency, unit preference (metric or imperial), and language.

1.2 Food DNA and Personalisation Signals

NourishWorth builds a personalised food profile we call your “Food DNA”. This is not genetic information. It is a record of your food preferences, cuisine interests, likes, dislikes, avoidances, and dietary preferences — including allergies, intolerances, and health-related food requirements — that you provide or that we infer from your interactions with the Service.

Food DNA signals are used to personalise food recommendations, restaurant suggestions, and other food-related experiences within the Service. Only confirmed consumption and explicit interactions are eligible to influence your Food DNA — unconfirmed scanner guesses or cancelled actions do not affect it.

1.3 Food, Drink, Nutrition, and Body Information

When you use the food logging, meal tracking, or nutrition features of the Service, we collect information about the foods and drinks you log, including meal type (breakfast, lunch, dinner, snack, drink), portion sizes, and associated nutrition data where available. We also store your nutrition goals, daily intake summaries, progress information, and body metrics you provide such as height, weight, age, and activity level where used to calculate nutritional targets.

Nutrition information may be sourced from our Food Graph database, third-party food databases, or entered manually by you. Where nutrition data is incomplete or unavailable, it is recorded as unknown rather than as zero. NourishWorth is not a medical-record platform and does not provide medical diagnoses.

1.4 Hydration Information

If you use the hydration tracking features, we collect information about water and beverage consumption you log, including volume and drink type. Plain water is recorded separately from other beverages. We may also store your hydration goals and daily hydration summaries.

1.5 Location Information

With your permission, we may access your device's location to provide location-relevant features such as nearby restaurant discovery and local food suggestions. You may also manually select a location or country within the Service. You can deny or revoke device location permission through your device settings at any time; doing so may limit certain location-based features.

NourishWorth does not continuously track your location in the background.

1.6 Food Scanner Information

The Service includes a food and drink scanner that may use your device camera or barcode scanning capability. When you use the scanner, images or barcode data you submit are processed to identify food or drink items. Scanner results are presented to you for review and confirmation before anything is added to your food log — unconfirmed results are not persisted.

Camera image analysis: When you submit a camera image for food analysis, NourishWorth processes the image to provide the requested analysis. Images are transmitted from your device to our servers and are not permanently retained beyond what is necessary to return the analysis result. Where applicable, NourishWorth may use third-party technology service providers to assist with image or food analysis. Images are never transmitted directly from your device to any third-party provider — they pass through our servers only.

Barcode lookups: Barcode data is matched against our Food Graph database and third-party food databases. No image is transmitted for barcode-only scans.

Where scanner analysis is uncertain, results are presented with appropriate confidence indicators rather than as definitive facts.

1.7 Restaurant and Place Information

NourishWorth uses third-party place and business data providers to offer restaurant and food discovery features. When you search for or interact with restaurants, we may process your search queries and location to retrieve relevant results. We do not permanently store third-party restaurant data on your behalf beyond what is necessary to display results and personalise recommendations.

1.8 Technical and Usage Information

We automatically collect certain technical information when you use the Service, including your IP address, browser type, device type, operating system, session identifiers, and application logs. This information is used for security, fraud prevention, error monitoring, and improving the Service. We may also use cookies or similar technologies as described below.

1.9 Grocery and Shopping Information

When you use the grocery and shopping features of the Service, we collect information about items you add to your shopping list, products you search for or interact with, and retailers you browse. Shopping list data is stored in your account and is not shared with retailers or third parties without your action. Meal-plan-to-shopping-list conversions are processed server-side and stored as part of your account data.

1.10 AI Interaction Information

Where the Service provides AI-assisted features such as meal planning suggestions or food recommendations, your requests and relevant context (such as your Food DNA profile, dietary preferences, and nutrition goals) may be transmitted to AI providers including OpenAI and Google (Gemini) to generate responses. AI providers process this data in accordance with their own privacy policies. We do not share your full personal profile with AI providers — only the contextual information necessary to generate a relevant response.

1.11 Creator and Business Account Information

If you register as a recipe creator or business operator (restaurant, supermarket, or similar), we collect additional information relevant to your business account, including business name, business type, contact details, and content you submit such as recipes, menus, and product listings. Business account information is used to operate the relevant business features of the Service and may be displayed publicly where you have published content.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Providing, operating, and maintaining your NourishWorth account and the Service
• Building and updating your Food DNA personalisation profile
• Generating personalised food and restaurant recommendations
• Enabling food logging, meal tracking, and nutrition summaries
• Enabling hydration tracking and progress monitoring
• Supporting restaurant and food discovery features
• Supporting grocery and shopping list features
• Providing AI-assisted meal planning and food suggestions
• Operating creator and business account features
• Improving, developing, and testing the Service
• Providing customer support and responding to your enquiries
• Detecting, preventing, and investigating fraud, abuse, and security incidents
• Complying with applicable legal obligations
• Communicating with you about the Service, including important notices and updates

2a. Legal Basis for Processing (UK GDPR / GDPR)

Where the UK General Data Protection Regulation (UK GDPR) or EU GDPR applies, we process your personal information on the following legal bases:

• Contract (Article 6(1)(b)): Processing necessary to provide the Service you have requested — including account management, food logging, nutrition tracking, meal planning, grocery lists, restaurant discovery, and scanner features.
• Legitimate interests (Article 6(1)(f)): Processing necessary for our legitimate interests in operating, securing, and improving the Service — including fraud prevention, security monitoring, error logging, and product development — where these interests are not overridden by your rights.
• Legal obligation (Article 6(1)(c)): Processing necessary to comply with applicable legal requirements.
• Special category data (Article 9(2)(a) — explicit consent): Where you provide health-related information such as allergies, intolerances, dietary medical requirements, or body metrics, we process this data on the basis of your explicit consent given when you enter this information into the Service. You may withdraw this consent at any time by removing the relevant information from your profile or deleting your account.

Where processing is based on consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.

3. Sharing Your Information

We do not sell your personal information. We may share your information in the following circumstances:

3.1 Service Providers

We use third-party service providers to help us operate the Service. These include:

• Supabase — database, authentication, and storage infrastructure
• OpenAI — AI-assisted features (meal planning, recommendations)
• Google (Gemini) — AI-assisted features where configured
• Google OAuth — optional third-party sign-in
• Place and map data providers — restaurant and location discovery
• Food database providers — nutrition data (USDA, Open Food Facts, and similar)
• Email delivery providers — transactional communications

These providers process information on our behalf and are required to protect it appropriately. We only share information with service providers that is necessary for them to perform their services. We do not share your personal food or nutrition data with advertising networks.

3.2 Legal Requirements

We may disclose your information where required by law, court order, or regulatory authority, or where we believe disclosure is necessary to protect the rights, property, or safety of NourishWorth, our users, or others.

3.3 Business Transfers

If NourishWorth is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have.

4. Cookies and Similar Technologies

We use cookies and similar technologies to maintain your session, remember your preferences, and support security features. Authentication cookies are necessary for the Service to function. You may be able to configure your browser to refuse cookies, but this may affect your ability to use certain features of the Service. For full details, see our Cookie Policy.

5. International Data Transfers

NourishWorth is a global platform. Your information may be processed by us or our service providers in countries other than your own, including countries whose data protection laws may differ from those in your country. Where we transfer information internationally, we take steps to ensure appropriate safeguards are in place in accordance with applicable law.

6. Data Retention

We retain your information for as long as reasonably necessary to provide the Service, maintain your account, satisfy our legal obligations, resolve disputes, and prevent fraud or security abuse. When information is no longer required for these purposes, we delete or anonymise it where practicable.

If you delete your account, we will delete or anonymise your personal information subject to any legal obligations that require us to retain certain records.

7. Security

We implement reasonable technical and organisational measures to protect your information against unauthorised access, disclosure, alteration, and destruction. These include encrypted data transmission, row-level security controls on our database, and access controls on our infrastructure.

No method of transmission over the internet or electronic storage is completely secure. While we work to protect your information, we cannot guarantee absolute security. If you become aware of any security concern, please contact us promptly.

8. Your Privacy Rights

Depending on where you are located, you may have certain rights regarding your personal information. For users in the United Kingdom and European Economic Area, these may include:

• Access: the right to request a copy of the personal information we hold about you.
• Correction: the right to request correction of inaccurate or incomplete information.
• Deletion: the right to request deletion of your personal information in certain circumstances.
• Restriction: the right to request that we restrict processing of your information in certain circumstances.
• Objection: the right to object to processing based on legitimate interests.
• Portability: the right to receive your information in a structured, commonly used format in certain circumstances.
• Withdrawal of consent: where processing is based on your consent, the right to withdraw that consent at any time without affecting the lawfulness of prior processing.
• Complaint: the right to lodge a complaint with the applicable data protection supervisory authority. In the United Kingdom this is the Information Commissioner's Office (ICO).

These rights are not absolute and may be subject to exceptions under applicable law. To exercise any of these rights, please contact us using the details in Section 12.

9. Account Deletion

You can delete your NourishWorth account directly within the app. To do so, go to your Profile, scroll to the account management section, and select Delete Account. You will be asked to confirm before deletion proceeds.

Account deletion permanently removes your account and associated personal data, including your Food DNA profile, food logs, nutrition history, meal plans, shopping lists, and goals. This action cannot be undone.

If you are unable to access the in-app deletion option, you may also request deletion by contacting us at privacy@nourishworth.com with the subject line “Account Deletion Request” and the email address associated with your account. We will process your request in accordance with applicable law.

10. Minimum Age

You must be at least 16 years old to create or use a NourishWorth account. By creating an account, you confirm that you meet this minimum age requirement.

We do not knowingly collect personal information from individuals under the age of 16. If you believe that a person under 16 has provided us with personal information, please contact us at privacy@nourishworth.com and we will take steps to delete that information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will notify you by updating the effective date at the top of this page and, where appropriate, by sending you a notification. Your continued use of the Service after any changes constitutes your acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at: